[Book]
MARKETING MANAGEMENT
Author(s) :
Kotler, Philip , Keller, Kevin Lane, Koshy Abraham, Jha, Mithileshwar
Edition :
14
ISBN :
9788131767160
Call No :
658.8 KOT
Publication Year :
2013
Publication Place :
India
Medium :
English
Publisher :
Dorling Kindersley Pvt Ltd.(Pearson)
Abstract :
The 14th South Asian edition has been organized into 7 parts based on changes that have taken place in marketing though
Keywords :
Assessing, Marketing, Understanding Marketing, Customer Value, Choosing Value, Designing Value, Delivering Value, Communicating Value
Subject :
Marketing
| Accession No | Description | Status |
| 26515 |
| Available |
| 24375 |
Year :
| Available |
| 24376 |
Year :
| Available |
| 24374 |
Year :
Permanent Reference
| Available |