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[Book]
MARKETING MANAGEMENT
Author(s) : Kotler, Philip , Keller, Kevin Lane, Koshy Abraham, Jha, Mithileshwar
Edition : 14
ISBN : 9788131767160
Call No : 658.8 KOT
Publication Year : 2013
Publication Place : India
Medium : English
Publisher : Dorling Kindersley Pvt Ltd.(Pearson)
Abstract : The 14th South Asian edition has been organized into 7 parts based on changes that have taken place in marketing though
Keywords : Assessing, Marketing, Understanding Marketing, Customer Value, Choosing Value, Designing Value, Delivering Value, Communicating Value
Subject : Marketing

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