[Book]
MARKETING MANAGEMENT
Author(s) :
Kotler, Philip , Keller, Kevin Lane
Edition :
14
ISBN :
0273753363
Call No :
658.8 KOT
Publication Year :
2012
Publication Place :
US
Medium :
English
Publisher :
Pearson Education
Abstract :
Marketing Management was to create as comprehensive, current, and engagine MBA marketing textbook as possible.
Keywords :
Building, Developing, Capturing, Designing, Marketing, Creating, Managing, Understanding Marketing, Delivering Value, Communicating Value, Analyzing Consumer
| Accession No | Description | Status |
| 26686 |
| Available |
| 24361 |
Year :
Permanent Reference
| Available |