[Book]
CONSUMER BEHAVIOR
Author(s) :
Schiffman, Leon G, Wisenblit,Joseph, Kumar,S.Ramesh
Edition :
11
ISBN :
9789332537644
Call No :
658.8,SCH
Publication Year :
2015
Publication Place :
India
Medium :
English
Publisher :
Pearson Education
Keywords :
Consumer, Marketer, Communication, Technology, Marketing Ethics, Consumer Behavior, Cultural Setting, Consumers Decision-Making, Consumers Research
Subject :
Marketing
| Accession No | Description | Status |
| 25974 |
| Available |
| 25973 |
| Available |
| 25972 |
Permanent Reference
| Available |