[Book]
BUSINESS RESEARCH METHODS WITH COURSEMATE
Author(s) :
Zikmund, William G., Babin,Barry J., Carr,Jon C., Adhikari,Atanu, Griffin,Mitch
Edition :
8
ISBN :
9788131520369
Call No :
005.31,ZIK
Publication Year :
2016
Publication Place :
Delhi
Medium :
English
Publisher :
Cenage Learning
Abstract :
This book explains how to formulate research questions,design a research plan,develop a survey questionnaire,and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output,
Keywords :
Information Systems, Presentation, Data Analysis, Sampling, Knowledge Management, The Role of Business Research, Business Reseach Process, Beginning Stages of the Research Process, Research Methods for Collecting Primary Data, Measurement Concepts, Fieldwork
Subject :
Management
| Accession No | Description | Status |
| 26946 |
Reference Only
| Available |
| 26945 |
Permanent Reference
| Available |
| 26947 |
| Available |