[Book]
HOW TO WRITE A MARKETING PLAN
Author(s) :
Westwood, John
Edition :
3
ISBN :
8175543140
Call No :
658.8 WES
Publication Year :
2006
Publication Place :
New Delhi
Medium :
English
Publisher :
Kogan Page
Abstract :
This practical step-by-step guide details each of the steps needed to formulate a workable and successful plan.
Keywords :
Market Failure, Marketing, Marketing Planning
Subject :
Marketing
| Accession No | Description | Status |
| 19554 |
| Available |
| 19567 |
| Available |