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[Book]
BLUE OCEAN STRATEGY - HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
Author(s) : Mauborgne, Renée, Kim, W. Chan
ISBN : 9781591396192
Call No : 005.21 KIM
Publication Year : 2005
Publication Place : United States of America (USA)
Medium : English
Publisher : Harvard Business School
Abstract : Offering many examples of blue-ocean strategies and the techniques to develop such schemes
Keywords : Strategy, Management Strategy, Strategic Management
Subject : Strategic Management

Accession NoDescriptionStatus
19246 Year : 2009 Month : 07
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19247 Year : 2009 Month : 07
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18620 Year : 2009 Month : 05
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18621 Reference Only
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