[Book]
BLUE OCEAN STRATEGY - HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
Author(s) :
Mauborgne, Renée, Kim, W. Chan
ISBN :
9781591396192
Call No :
005.21 KIM
Publication Year :
2005
Publication Place :
United States of America (USA)
Medium :
English
Publisher :
Harvard Business School
Abstract :
Offering many examples of blue-ocean strategies and the techniques to develop such schemes
Keywords :
Strategy, Management Strategy, Strategic Management
Subject :
Strategic Management
Accession No | Description | Status |
19246 |
Year : 2009 Month : 07
| Available |
19247 |
Year : 2009 Month : 07
| Available |
18620 |
Year : 2009 Month : 05
| Available |
18621 |
Reference Only
| Available |