[Book]
ACCOUNTING FOR MARKETING
Author(s) :
Wilson, Richard M S
Edition :
1
ISBN :
1861524684
Call No :
658.8 WIL
Publication Year :
1999
Publication Place :
UK
Medium :
English
Publisher :
Interntional Thomson Business Press
Abstract :
Links the needs that maeketers have for appropriate accounting information with the need for accountants to design and operate relevant management accounting systems if organizational effectiveness is to be enhanced
Keywords :
Marketing, Accounting
Subject :
Marketing