[Book]
E-BUSINESS AND E-COMMERCE MANAGEMENT STRATEGY, IMPLEMENTATION AND PRACTICE
Author(s) :
Chaffey,Dave
Edition :
5
ISBN :
9789332511170
Call No :
004.738.5:399, CHA
Publication Year :
2016
Publication Place :
India
Medium :
English
Publisher :
Pearson Education
Abstract :
The book that is useful for MBA, Masters and undergraduate students. The book covers all the aspects of e-business, and various features that help a student learn better. These features include: margin definitions, international case studies, activitie
Keywords :
Strategy, Implementation, Change Management, E-Commerce, E-Marketing, E-Business, Application, E-environment, Supply chain management, Customer Relationship Management, E-Procurement, Analysis and Design
Subject :
Information Technology
| Accession No | Description | Status |
| 25971 |
| Available |
| 25969 |
Permanent Reference
| Available |
| 25970 |
| Available |