[Book]
MARKETING MANAGEMENT
Author(s) :
Kotler, Philip , Keller, Kevin Lane
Edition :
15
ISBN :
9789332557185
Call No :
658.8,KOT
Publication Year :
2018
Publication Place :
India
Medium :
English
Publisher :
Pearson
Abstract :
The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text becaus
Keywords :
Delivering Value, Communicating Value, Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Brands, Creating Value, Conducting Marketing
Subject :
Marketing
| Accession No | Description | Status |
| 28637 |
| Available |
| 26776 |
Permanent Reference
| Available |
| 26777 |
Reference Only
| Borrowed |
| 26778 |
| Borrowed |