[Book]
RESEARCH METHODS FOR BUSINESS A SKILL BUILDING APPROACH
Author(s) :
Bougie,Roger, Sekaran,Uma
Edition :
8
ISBN :
9781119663706
Call No :
005.31,BOU
Publication Year :
2019
Publication Place :
UK
Medium :
English
Publisher :
Wiley
Abstract :
Explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students
Keywords :
Interviews, Sampling, Introduction to Research, Experimental Designs, The Research Report, The Scientific Approach, Alternative Approaches to Investigation, Defining the Management Problem, Defining Research Problem, The Critical Literature Review, Theoretical Framework, Hypothesis Development, Elements of Research Design, Observation, Administering Questionnaires, Measurement of Variables, Operational Definition, Quantitative Data Analysis, Hypothesis Testing, Conclusions
Subject :
Management
| Accession No | Description | Status |
| 28450 |
Permanent Reference
| Available |