[Book]
MARKETING MANAGEMENT, GLOBAL EDITION
Author(s) :
Kotler, Philip , Keller, Kevin Lane, Chernev,Alexander
Edition :
16
ISBN :
9781292404813
Call No :
658.8,KOT
Publication Year :
2022
Publication Place :
UK
Medium :
English
Publisher :
Pearson
Abstract :
the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed
Keywords :
Designing Value, Delivering Value, Communicating Value, Fundamentals of Marketing Management, Understanding the Market, Developing a Viable Market Strategy, Managing Growth
Subject :
Marketing
| Accession No | Description | Status |
| 28471 |
Reference Only
| Available |
| 28470 |
Permanent Reference
| Available |