[Book]
DATA-DRIVEN MARKETING: THE 15 METRICS EVERYONE IN MARKETING SHOULD KNOW
Author(s) :
Jeffery,Mark
ISBN :
9780470504543
Call No :
658.83,JEF
Publication Year :
2010
Publication Place :
New Jersey
Medium :
English
Publisher :
Wiley
Abstract :
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum
Keywords :
Marketing Research, Marketing Case Studies, Marketing Mathematical Models
Subject :
Marketing
| Accession No | Description | Status |
| 28489 |
| Available |
| 28487 |
Permanent Reference
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| 28488 |
Reference Only
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| 28491 |
| Available |
| 28490 |
| Available |