[Book]
ADVANCED CUSTOMER ANALYTICS: TARGETING, VALUING, SEGMENTING AND LOYALTY TECHNIQUES
Author(s) :
Grigsby,Mike
ISBN :
9780749477158
Call No :
658.8,GRI
Publication Year :
2016
Publication Place :
New Delhi,India
Medium :
English
Publisher :
Kogan Page
Abstract :
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer
Keywords :
Industries, Computer, Consumer Behavior, Customer Relations, Customer Loyalty, Marketing Research, Business & Economics, Data Analytics, Data Science
Subject :
Marketing
| Accession No | Description | Status |
| 28503 |
Reference Only
| Available |
| 28506 |
| Available |
| 28505 |
| Available |
| 28502 |
Permanent Reference
| Available |
| 28504 |
| Available |