[Book]
THE GREAT MARKETING TURNAROUND: THE AGE OF THE INDIVIDUAL--AND HOW TO PROFIT FROM IT
Author(s) :
Rapp,Stan, Collins,Tom
ISBN :
0452267498
Call No :
658.8,RAP
Publication Year :
1992
Publication Place :
USA
Medium :
English
Publisher :
Plume
Abstract :
The book presents practical approaches to direct marketing, customer relationship management, market segmentation, and value creation, demonstrating how businesses can improve customer loyalty, increase profitability
Keywords :
Advertising, Business Management, Marketing, Marketing Management, Direct Marketing, Consumer Behavior, Relationship Marketing, Customer Relationship Management, Sales Promotion, Strategic Marketing, Customer-Centric Marketing, Personalized Marketing, Market Segmentation
Subject :
Marketing
| Accession No | Description | Status |
| 28849 |
Reference Only
| Available |